About Grub Lab
Grub Lab is a hospitality-technology company that modernises the kids’ dining experience by combining licensed sports and entertainment brands with interactive, AR-powered digital menus and scalable print solutions. Menus use QR codes to unlock games and experiences without requiring app downloads or special hardware.
Founded by Mick Carr, the company is based in the Newcastle and Hunter region of New South Wales. It has secured partnerships with major sports and entertainment brands and is expanding internationally, including into the United States.
At a glance
Sector | Hospitality Tech |
|---|---|
Headquarters | Newcastle, NSW, Australia |
Founded | 2016 |
Stage at entry | Seed |
Backed by Admiralty | 2024 |








