About Brandpay
Brandpay is a MarTech platform that enables businesses to pay everyday consumers for posting about their brand on social media, rewarding users for the posts and engagement they generate. It is led by Dr Mike Haywood as CEO alongside co-founder Michael Alexander.
Rewards earned by customers can be spent back with the brand, online or in-store, positioning the platform as an alternative to traditional advertising and influencer spend. The business operates across Australia, Hong Kong and the UK.
At a glance
Sector | MarTech |
|---|---|
Headquarters | Hong Kong |
Founded | 2021 |
Stage at entry | Pre-Series A |
Backed by Admiralty | 2023 |








