• brandpay
  • brandpay
  • brandpay
  • brandpay
  • brandpay
  • brandpay
  • brandpay
  • brandpay

Brandpay

Brandpay — social media smartphone content creator

About Brandpay

Brandpay is a MarTech platform that enables businesses to pay everyday consumers for posting about their brand on social media, rewarding users for the posts and engagement they generate. It is led by Dr Mike Haywood as CEO alongside co-founder Michael Alexander.

Rewards earned by customers can be spent back with the brand, online or in-store, positioning the platform as an alternative to traditional advertising and influencer spend. The business operates across Australia, Hong Kong and the UK.

At a glance

Sector

MarTech

Headquarters

Hong Kong

Founded

2021

Stage at entry

Pre-Series A

Backed by Admiralty

2023

DISCLAIMER The information on this website (the “Information”) has been prepared by Admiralty Capital Group Pty Ltd (ABN 75 671 614 038) (“ACG”), the holder of Australian Financial Services Licence 554124, which authorises it to provide financial services to wholesale clients only. The Information is only for investors qualifying as wholesale clients under s761G or s761GA of the Corporations Act 2001 (Cth). Read the full disclaimer

© 2026 Admiralty Capital Group Pty Ltd. All rights reserved.Privacy PolicyDisclaimerLegalAFSL 554124

DISCLAIMER The information on this website (the “Information”) has been prepared by Admiralty Capital Group Pty Ltd (ABN 75 671 614 038) (“ACG”), the holder of Australian Financial Services Licence 554124, which authorises it to provide financial services to wholesale clients only. The Information is only for investors qualifying as wholesale clients under s761G or s761GA of the Corporations Act 2001 (Cth). Read the full disclaimer

© 2026 Admiralty Capital Group Pty Ltd. All rights reserved.Privacy PolicyDisclaimerLegalAFSL 554124

DISCLAIMER The information on this website (the “Information”) has been prepared by Admiralty Capital Group Pty Ltd (ABN 75 671 614 038) (“ACG”), the holder of Australian Financial Services Licence 554124, which authorises it to provide financial services to wholesale clients only. The Information is only for investors qualifying as wholesale clients under s761G or s761GA of the Corporations Act 2001 (Cth). Read the full disclaimer

© 2026 Admiralty Capital Group Pty Ltd. All rights reserved.Privacy PolicyDisclaimerLegalAFSL 554124